PMX Perspectives
Insights from a PMX-er
“Witnessing the direct impact of our marketing efforts on the company’s growth and success, while collaborating with our talented team, is what motivates me.”
Stela Maris Simes
Senior Marketing Manager
PMX Perspectives
From managing multimillion-dollar proposals to crafting compelling marketing communications, discover how Stela Maris Simes transforms complex technical concepts into strategic business wins.
Q: Your career path shows impressive growth across multiple sectors. What motivated your transition to Group PMX, and how has your diverse background benefited your current role?
A: My journey to Group PMX was driven by a desire to apply my combined expertise in marketing, project management, and strategic planning within a dynamic consulting environment. Having worked across public, private, and non-profit sectors internationally, I was drawn to Group PMX’s multidisciplinary approach and collaborative culture.
My diverse background has been invaluable in helping me translate complex technical information into compelling marketing narratives and in managing multimillion-dollar proposals with cross-functional teams. The international perspective I gained working in Brazil and Canada has also enhanced my ability to communicate effectively with various stakeholders and develop comprehensive marketing strategies that resonate across different audiences.
Q: What do you consider the most challenging aspect of maintaining brand consistency while promoting growth?
A: The most challenging aspect is striking the perfect balance between honoring our established reputation while evolving to reflect our expanding capabilities and vision. During our corporate rebranding initiative, I focused on creating a cohesive identity that would showcase our expertise while remaining flexible enough to accommodate our growing service offerings.
This required close collaboration with leadership to ensure the refreshed brand authentically represented who we are as a company while positioning us strategically for future opportunities.
The key was developing brand guidelines that provided consistency across all touchpoints while allowing enough creative freedom to address the unique needs of different projects and sectors we serve.
Q: What leadership qualities have you found most essential in managing complex, deadline-driven proposal processes with diverse technical teams?
A: Clear communication is absolutely foundational when coordinating with project managers, engineers, architects, and technical specialists, each bringing their own specialized vocabulary and perspective. Beyond that, I’ve found that adaptability, prioritization, and emotional intelligence are crucial leadership qualities in our high-stakes proposal environment.
The ability to anticipate challenges, reallocate resources when necessary, and maintain team morale under pressure has been essential. I believe in leading with both empathy and accountability, creating space for the technical brilliance of our team to shine while ensuring we stay aligned with strategic objectives and timelines.
Q: How has Group PMX supported your professional development and leadership growth since you joined in 2017?
A: Group PMX has provided an environment where my capabilities are both recognized and continuously challenged. The leadership team has demonstrated confidence in my abilities while providing guidance when needed, creating the perfect balance for professional growth.
I particularly value how Group PMX fosters a culture where innovation is welcomed and new ideas are given serious consideration, which has empowered me to implement creative solutions and truly own my role.
Q: Three words to describe working at Group PMX?
A: Collaborative, Dynamic, Purposeful. Collaboration is woven into our DNA, whether we’re developing proposals across disciplines or aligning our marketing strategy with business objectives. Dynamic perfectly captures our fast-paced environment where adaptability and forward-thinking are essential.
And everything we do is purposeful, focused on delivering exceptional value to our clients while contributing to meaningful projects that shape communities and infrastructure.
