Group PMX’s Cara Lang Reveals Top 5 Marketing Strategies for A/E/C Industry Success
In an exclusive interview with Authority Magazine, Group PMX Chief Marketing Officer Cara Lang shares the battle-tested marketing strategies that drive real business results in the architecture, engineering, and construction industry.
With over 22 years of marketing experience across Fortune 500 companies, Cara challenges conventional A/E/C marketing approaches by advocating for authentic, human-centered communication over technical jargon and sterile corporate messaging. Her insights reveal how marketing teams can break free from industry norms to create genuine connections with clients.
The article explores Cara’s transformative approach to eliminating “marketing momentum,” continuing ineffective programs simply because they’ve always been done. She discusses the critical importance of aligning marketing with operations, building authentic team chemistry for proposals, and focusing on metrics that actually drive decision-making rather than vanity numbers.
Cara also addresses the future of marketing in the A/E/C space, including how artificial intelligence will shift the industry from reactive to predictive marketing, and why authentic relationship-building will become even more crucial as technology handles data analysis.
Read the full interview to discover all five strategies that are reshaping A/E/C marketing success.
“All marketers have good intentions, but we have to admit that we’re drowning our prospects in marketing noise…when everyone’s message sounds the same, no one’s message breaks through. Worse, we’ve trained our audiences to tune us out completely.”
Cara Lang
Chief Marketing Officer
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